Wednesday, September 9, 2009

Advertising Influencing the Reform

top10_health_ads_tout.jpg

The article "Top 10 Health-care Reform Fight Adds" in TIME Magazine is a short article targeting the media's involvement on the health-care reform. It basically states that the unions and corporations, whether democratic or republican, are putting a lot of money into portraying President Obama's health-care reform. Just like they do during the elections, they are putting whatever spin on the commercial to suit their target audiences. One commercial in particular is done by AARP, a particularly large target group. The advertisement sheds a light on heath-care in a positive way, making sure that their audience feels at ease with the idea of a Universal Health-care System.


Advertisement at:

http://www.time.com/time/specials/packages/article/0,28804,1917490_1917489_1917466,00.html


This article though very short hits home with what we have been talking about in class about the media being such a huge influence on how we view political arguments. Campaign commercials as well as the health-care reform commercials being shown today are giving a very biased perspective on what they think their audience should believe about the issue. The sadness in it is that these commercials play a bigger role in persuasion than the President does when he gives his speeches. 


Article found at:

http://www.time.com/time/nation/article/0,8599,1917690,00.html


 



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